Social media automation
ISSUE 3 · DEC 1, 2016

Social Media Automation



Continuous effort – not strength or intelligence – is the key to unlocking our potential

Winston Churchill


Tutorial: How to Automate the Creation of Your Social Media Messages Using Free Tools

Social Media Automation

This is a very detailed and interesting tutorial on how to automate your social media workflow using free tools such as Google Forms, Google Spreadsheet, and Zapier. Well, I don’t really consider Zapier a “free” tool, but I guess you could replace it with IFTTT.

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How to Measure Lead Generation From Content in Google Analytics

Mesuring Leads with Google Analytics

Nowadays, most small businesses and solo entrepreneurs use Google Analytics to track their visitors. But relatively few of them measure leads generated from their content. It’s a pity, because this is the first step in calculating their customer acquisition cost (CAC) which is the most important metric in maketing.

Here is a little tutorial on how to set up “Goals” in Google Analytics for this purpose. It’s quick and easy. Do it right now ! (I’m talking to myself here.)

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Scoring Your Leads: How to Do it And Why it Helps Your Small Business

How to score your leads

As a small business or a solo entrepreneur, time is your most precious asset. Lead scoring helps you focus your efforts on prospects most likely to end in a sale.

Every time a user takes an action on your website (whitepaper download, email list subscription, etc.) his score is incremented. The higher his score, the higher the likelihood that he will make a purchase.

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Learn How to Set Up Your First Facebook Ad Campaign

Facebook Ads

Learn everything you need to know to get started with creating your own Facebook ads. Choose your budget, choose an image for your ad, select your targets, and more. Finally, learn how to analyze and measure the effectiveness of your campaigns.

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The How And Why of Facebook Group Creation

Facebook group creation

Facebook Groups can help you build your own community and engage the readers of your blog. Why Facebook? Because all of your readers have a Facebook account. They use Facebook every day to read, post, react, and comment. Facebook Groups are a great way to connect and engage people who have common interests, which is, in your case, your business.

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Use Twitter Analytics to Optimize Your Marketing

When it comes to Twitter analytics and Twitter metrics in general, you can get a lot of inspiration from the way that others have used Twitter analytics to find the stats and insights that help them tweet better. Here is a collection of tips on how to use Twitter Analytics to boost your Twitter engagement.

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Free Email Templates to Grow Your Business

Free email templates

Email marketing may not be the hippest, sexiest method of driving traffic to your business, but it works. Open rates for email marketing are generally 20-30%. Your marketing message is five times more likely to be seen by email than on Facebook. Click-through rates are around 3% in average, while on social media like Twitter there are closer to 0.5%.

So go grab these beautiful email templates right now!

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Why You Should Seriously Consider Productizing Your Services

Productized services

As an aspiring entrepreneur, you might be tempted to start up a freelance or consulting business. In this post, Brian Casel explains why you should consider selling productized services instead.
Stop writing long proposals for clients who don’t value you work. Adopt the “anti-agency” model and start creating a more scalable business.

And remember: you’re an entrepreneur, not a job seeker!

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24 Actionable Revenue Growth Strategies for Your Business

In this article, Stephan Mancevski, head of content marketing at, shares these immediately actionable tips focused on revenue growth. This checklist of pricing strategies, retargeting, and affiliation tactics will help you reach your revenue goals.

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Entrepreneurship 101 : Create A Competitive Advantage !

Competitive advantage

Raiders of the Lost Ark (Movie 1981)

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