Conformity is the jailer of freedom and the enemy of growth.
John F. Kennedy
How to Start a Business: a Practical Guide
As a first-time entrepreneur, all the mechanics of running a business may seem confusing at first.
Should I incorporate, or not? Which legal structure should I choose? What about business taxes? Should I hire employees or contractors? The list goes on and on…
This very practical guide helps you sort out all of these questions. It covers many of the details you’ll need for your business in its first year, including accounting and legal topics.
What You Should Know Before Starting a Side Project
OK, so you’ve just started working on a side project in your spare time. Maybe you think that anything you work on at home or on your own time is yours. Actually, it’s more complex than that. It depends on many factors, including which state you live in, what your contract says, and whether you’re a contractor or an employee.
In this very detailed post, Joel Spolsky, CEO of Stack Overflow, alerts us to the legal issues a side project can raise.
Keyword Research Done Right: The Ultimate Guide for 2017
As you may already know, keyword research is the cornerstone of any SEO strategy. If you miss this step, then your SEO campaign will probably be a failure.
The difficulty here is that you have to adapt your research to Google’s new algorithms. What worked in the past probably won’t work in 2017. Here is the new update to Brian Dean’s guide for 2017.
Case Study: From Zero to 100,000 Monthly Visits in One Year
Are you seeking ways to take your content marketing strategy to the next level? You just need to produce outstanding content that is:
- Evergreen (long-lasting, keyword-focused, built for search)
- Viral/sharable on social media
- Linkbaiting (generating links from authority sites/influencers)
But guess what: it’s very difficult to serve these threee purposes at the same time.
The solution is to create three separate pieces of content, each one serving a purpose within your bigger strategy.
A very inspiring case study!
30 Email Marketing Messages That Will Boost Your E-Commerce
Here is a list of 30 messages you could consider including in your email marketing strategy to boost your sales. Segmenting lists and creating more targeted email messages are key to the success of your campaigns.
Audience Segmentation With Google Analytics: A Beginner's Guide
The ability to slice and dice your Google Analytics data is the difference between surface-level insights and useful analysis. With this guide, learn to isolate subsets of your analytics data: users from a country or city, or users who visit a specific part of your site.
Entrepreneurship 101 : Manage Money Wisely!
Silicon Valley (TV Series 2014 - 2016)
(animated Gif by Giphy.com)