Starting a real business
ISSUE 5 · DEC 15, 2016

How to Start a Real Business: a Practical Guide



Conformity is the jailer of freedom and the enemy of growth.

John F. Kennedy


How to Start a Business: a Practical Guide

Starting a business

As a first-time entrepreneur, all the mechanics of running a business may seem confusing at first.
Should I incorporate, or not? Which legal structure should I choose? What about business taxes? Should I hire employees or contractors? The list goes on and on…

This very practical guide helps you sort out all of these questions. It covers many of the details you’ll need for your business in its first year, including accounting and legal topics.

read on

What You Should Know Before Starting a Side Project

Side project

OK, so you’ve just started working on a side project in your spare time. Maybe you think that anything you work on at home or on your own time is yours. Actually, it’s more complex than that. It depends on many factors, including which state you live in, what your contract says, and whether you’re a contractor or an employee.

In this very detailed post, Joel Spolsky, CEO of Stack Overflow, alerts us to the legal issues a side project can raise.

read on


Keyword Research Done Right: The Ultimate Guide for 2017

keyword research

As you may already know, keyword research is the cornerstone of any SEO strategy. If you miss this step, then your SEO campaign will probably be a failure.

The difficulty here is that you have to adapt your research to Google’s new algorithms. What worked in the past probably won’t work in 2017. Here is the new update to Brian Dean’s guide for 2017.

read on


Case Study: From Zero to 100,000 Monthly Visits in One Year

content marketing

Are you seeking ways to take your content marketing strategy to the next level? You just need to produce outstanding content that is:

  • Evergreen (long-lasting, keyword-focused, built for search)
  • Viral/sharable on social media
  • Linkbaiting (generating links from authority sites/influencers)

But guess what: it’s very difficult to serve these threee purposes at the same time.
The solution is to create three separate pieces of content, each one serving a purpose within your bigger strategy.
A very inspiring case study!

read on


30 Email Marketing Messages That Will Boost Your E-Commerce

Here is a list of 30 messages you could consider including in your email marketing strategy to boost your sales. Segmenting lists and creating more targeted email messages are key to the success of your campaigns.

read on


Audience Segmentation With Google Analytics: A Beginner's Guide

The ability to slice and dice your Google Analytics data is the difference between surface-level insights and useful analysis. With this guide, learn to isolate subsets of your analytics data: users from a country or city, or users who visit a specific part of your site.

read on


How to Use Quora As a Source Of Traffic For Your Website

Quora marketing

To be honest, before reading this post, I was not convinced that Quora could be a source of sustainable traffic for my websites. But I must acknowledge that the strategy described by Daniel Ndukwu in this post is quite interesting and should definitely be evaluated.

read on

Best Pinterest Marketing Tips That Work

More than 150 million monthly active users are on Pinterest today. If you want to expand your reach, then you have to be there, too. But Pinterest has its own specific rules. It’s a visual social network. Here is a compilation of helpful Pinterest tips and tricks which will make using Pinterest simpler and more efficient.

read on

How To Set Up Your First Ad Campaign On Twitter

As a small business or solo entrepreneur, you are on a very tight budget. But you know your target audience frequents Twitter, and your gut tells you that you could drastically expand your reach by spending a few dollars in an ad campaign.
You could get visitors to your website, drive app installs, raise tweet engagement, and more…
After reading this blog post, you’ll have a streamlined approach to setting up your first Twitter ad campaign.

read on


Entrepreneurship 101 : Manage Money Wisely!

Manage money wisely

Silicon Valley (TV Series 2014 - 2016)

(animated Gif by