Continuous effort – not strength or intelligence – is the key to unlocking our potential
Tutorial: How to Automate the Creation of Your Social Media Messages Using Free Tools
How to Measure Lead Generation From Content in Google Analytics
Nowadays, most small businesses and solo entrepreneurs use Google Analytics to track their visitors. But relatively few of them measure leads generated from their content. It’s a pity, because this is the first step in calculating their customer acquisition cost (CAC) which is the most important metric in maketing.
Here is a little tutorial on how to set up “Goals” in Google Analytics for this purpose. It’s quick and easy. Do it right now ! (I’m talking to myself here.)
Scoring Your Leads: How to Do it And Why it Helps Your Small Business
As a small business or a solo entrepreneur, time is your most precious asset. Lead scoring helps you focus your efforts on prospects most likely to end in a sale.
Every time a user takes an action on your website (whitepaper download, email list subscription, etc.) his score is incremented. The higher his score, the higher the likelihood that he will make a purchase.
Learn How to Set Up Your First Facebook Ad Campaign
Learn everything you need to know to get started with creating your own Facebook ads. Choose your budget, choose an image for your ad, select your targets, and more. Finally, learn how to analyze and measure the effectiveness of your campaigns.
Free Email Templates to Grow Your Business
Email marketing may not be the hippest, sexiest method of driving traffic to your business, but it works. Open rates for email marketing are generally 20-30%. Your marketing message is five times more likely to be seen by email than on Facebook. Click-through rates are around 3% in average, while on social media like Twitter there are closer to 0.5%.
So go grab these beautiful email templates right now!
Why You Should Seriously Consider Productizing Your Services
As an aspiring entrepreneur, you might be tempted to start up a freelance or consulting business. In this post, Brian Casel explains why you should consider selling productized services instead.
Stop writing long proposals for clients who don’t value you work. Adopt the “anti-agency” model and start creating a more scalable business.
And remember: you’re an entrepreneur, not a job seeker!
24 Actionable Revenue Growth Strategies for Your Business
In this article, Stephan Mancevski, head of content marketing at Ladder.io, shares these immediately actionable tips focused on revenue growth. This checklist of pricing strategies, retargeting, and affiliation tactics will help you reach your revenue goals.
Entrepreneurship 101 : Create A Competitive Advantage !
Raiders of the Lost Ark (Movie 1981)
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