ONLINE STRATEGIES FOR SMALL BUSINESSES AND SOLO ENTREPRENEURS
In this issue, you will find...
Online Strategies for Small Businesses and Solo Entrepreneurs
for growing your online business !
I’m sure any Instagram user has found that certain accounts look like robots rather than people. Something about them just looks a bit off. You may have even wondered why they’re there, who set them up, and what for. Well, botting is the answer.
Calder Wilson carried on using his normal Instagram account while also setting up a second, low-intensity account with a bot running on it. While only posting a few photos a week, the bot whirred away in the background liking and commenting on other photos on his behalf to generate engagement. He got 11K users in two years.
But it turned out that a lot of these users were fake, and although botting is banned, it’s rocket fuel to Instagram and Facebook’s quarterly reported figures. Here’s the whole story, and it’s a good one.
Your phone is designed to be used a lot. Phones used to only be able to call and text, and probably had some basic calculator and calendar function, and maybe Snake. Now you’d be hard-pressed to answer the question “Do you control your phone, or does your phone control you?”
It’s understandable for phone manufacturers, since they want to make their product as competitive and useful and likeable as possible. But this can detract from your productivity and intention, perhaps even your self-determination?
In this article, Brad Soroka is honest about his own phone addiction and ingenious in the way he dealt with it. Making the most of settings the iPhone already provides, plus a hairband and a Post-It note, he keeps the iPhone’s intuitive design where he wants it.
You know what retargeting is—you may not know that you know, but you do know. You go window shopping for, let’s say, a pair of shoes, often with almost no intention of purchasing them and before you know it, your Facebook sidebar is filled with the same shoes. This is pixels at work: tiny snippets of code that track how users interact with websites.
This article provides an intuitive step-by-step guide, replete with screenshots, on how to set up pixels and make the most of them. The crux here is segmenting your user base and then advertising to them in a way that’s relevant to them. You can use psychological research to segment by emotion, or previous buying history to segment by purchase intent - this article takes you through these and more.
You know that moment when you need to remember something but you’re worried you won’t, so you turn to the person next to you and say “Remind me that I have to…” or “Make sure I don’t forget to…” You’re never really sure whether this person will remind you or whether you’ve just vocalized your need to remember in an effort to increase your chances of remembering it yourself.
Google has clocked this problem and solved it. You can say the same thing to OK Google, and the information will be there to retrieve when you want. Whether it’s the code to your hotel safe or where you’ve parked your car, you can forget the information and enjoy yourself having stored it in Google.
HTTPS is the secure protocol version of HTTP, and it’s better because it’s safer for the user. So, by proxy, this means it’s better for you, and doubly so when you consider that some SEOs have reported improved keyword rankings off the back of it. This is because Google prefers it, and in preferring it they’re doing a good thing by making browsing safer. Every now and then they’ll come out with new ways to give the HTTPS protocol preferential treatment. It’s becoming more and more beneficial to migrate, even if migrating isn’t easy.
Link-assistant.com has just been through the process, and Yauhen Khutarniuk has written up their experience into a handy guide. In short, you need a plan because things might go wrong, but his experience is here for anyone to learn how to do it the right way and reap the rewards.
Just organizing content marketing is not an area where you need to spend money. Trello will serve you perfectly well, and Neil Patel has collated all the ways you can use it, starting with how to get started and onto The Smorgasbord Method, The Funnel Method, and Creating Your Own Trello System. Each is explained in detail and with screenshots. If you’re looking for a new way to organize your content without paying, here’s your answer.
Google Snippets are awesome! They make searching for information a dream. You type in a question and don’t even have to click on a link, because Google has organized the information into a handy little box below the search bar. There are your answers! Google does this by extracting the information from websites that rank highly for the answer, and unsurprisingly it gives a boost to whichever website is chosen. This is even better than a #1 position with huge traffic increases reported off the back of it.
So how do you get that spot? Well, first of all, you have to find out whether you have it or not. This article provides everything on the topic, from how to find out, to how to optimize for Snippets, right through to how to optimize for click-throughs from Snippets. You’re welcome.
You’re going to need to know what kind of quality you get for what kind of price, are you not? The ultimate answer at the end of all this is fairly simple: spend what you can afford. But once you’ve decided that, you’re into the world of what kind of service you’re going to get for that cost and, crucially, how to manage it. This article provides some handy heuristics so you can judge what help your freelancer(s) will require given your budget.