ONLINE STRATEGIES FOR SMALL BUSINESSES AND SOLO ENTREPRENEURS
In this issue, you will find...
Online Strategies for Small Businesses and Solo Entrepreneurs
for growing your online business !
This is an interesting case study about a company that adapted their startup strategy quickly and intelligently. Based on the development phases they were in, changes had to be made to keep business moving.
This rags-to-riches story outlines every step KlientBoost took, from building strong customer relationships to generating leads. This is truly an inspirational story for anyone embarking on an entrepreneurial venture.
Marketing gurus everywhere will tell you that more is more when it comes to content, but there is another effective method worth considering. The “less is more” content strategy has been used to great effect by many, including Brian Dean of Backlinko, whose posts emphasize quality over quantity.
In this article, Steve Rayson offers tips for attracting readers with quality content and gives a detailed rundown of Backlinko’s impressive stats.
Google Analytics is a great free tool that lets you analyze your traffic, but there’s one thing that can spoil your stats. Referral spam can be a nightmare for people trying to build their marketing strategy around traffic analytics. Here is a guide to cleaning up your stats so you can understand them better, without ghost visitors messing up your data.
Most bloggers and startups obsess over their SEO ranking. You may find that just a few posts end up generating most of your traffic, so while you need to continue creating new content, you can also relaunch old content to boost organic traffic.
This post gives readers a variety of useful tips for updating their content to drive new traffic to underperforming posts. If you find the “less is more” strategy interesting, definitely take the time to read this.
Startups usually focus on their product, which is exactly what they should do, but they often neglect key aspects of running a business. Establishing a minimum viable process and refining it are essential to managing your workflow and staying on top of your business.
Benjamin Brandall’s article for Process Street addresses a number of key points, such as what processes are, what problems they solve, and which aspects of your process need to be prioritized.
There are some big misconceptions about commenting to generate backlinks to your site. The key is creating insightful comments that build relationships. This article lists five tips that give insight into how to leave quality comments that generate responses, backlinks, and possibly even guest posts.
Commenting can be a thankless, time-consuming task, but it can also help you connect directly with your target audience.
Artists and skilled craft-makers can directly sell their products to customers more easily than ever before thanks to the Etsy platform, but being a smart seller is still a skill. If you’re looking to focus your ideas for the Etsy marketplace, you’ll want to read these great tips.
Not only does this article offer practical tips about basic business sense, but it also offers great tips for selling white label products.
You probably already know how Twitter can help you grow your business, but tweeting isn’t all it’s good for. A new live video platform, called Periscope, has emerged. AdEspresso’s introduction to Periscope provides great information on how to set up a marketing strategy around it that gets the best ROI and explains what sets it apart from other services’ live broadcasting features.
With useful tips on settings and hashtags, as well as case examples, you’ll be on your way to reaching your audience more effectively in no time.