ONLINE STRATEGIES FOR SMALL BUSINESSES AND SOLO ENTREPRENEURS
In this issue, you will find...
Online Strategies for Small Businesses and Solo Entrepreneurs
for growing your online business !
Solo entrepreneurs face this question every day and night. Slaving away at what can seem like an unreasonable length must bring things into fairly sharp perspective every now and then. But that perspective is important, and within it fit these tips. They’re not ‘quick and easy’. This is no click-bait listicle—the steps are substantial and hard; but they are the way it’s done.
Todd Brison has done this himself and draws on conversations with friends and others to bring us these tips. Some might be counter-intuitive, but all are worthwhile.
Finding information that’s useful to your business on Twitter has a certain haystack-and-needle feeling to it. There are over 500 million tweets posted per day. According to Aaron Lee, Twitter’s advanced search functionality is woefully underused, and mastering this skill will pave the path to many a hidden gem.
In eight steps, he takes us through the foundations we need to marvel at our own brilliance. From something simple like finding a highly retweeted post to the more advanced (and more impressive) stuff like finding the right conversation to jump in on, this article is simple and satisfying.
This list is massive, with 400 items! Of course, there are decent lists in this article about stock photography, project management and SEO tools, but there are even lists for name and logo generators. This list is basically a toolbox you’re going to want to hang on to - nothing is more regretful than slaving away at a problem only to find out months later that a tech solution already exists.
The software in the list is all free, and it’s all geared toward growing your business. This must be bookmarked—remember to return to it any time some tricky questions arise around how to do X or Y. This list will have the answers.
You may not have even thought about using it, since Google Sites was a pretty simple construction until last year. And building a website can seem like the most mammoth of challenges. This guide is incredibly practical and will take you through the steps to build a free website in five minutes.
You may not need Google Sites for your main site, but for a test page, a product demo, a quick survey, maybe…this will stop you from having to rely on long dev time when you just need something fast and dirty.
In February, Facebook turned on a feature allowing advertisers to use GIFs. This is big and fantastic news. GIFs are everywhere, everyone loves them, they don’t use much bandwidth, they’re a short and interesting happening, and they repeat automatically like an instant replay. Moving content on social media is interacted with far more than any other kind, and with GIFs this no longer needs to be a video.
This great article will give you a quick rundown, complete with technical information and advice, on how best to use GIFs, finishing up with the six best practices.
Social media marketing is one of those things that’s an absolute must. Even if we hire someone to do it for us, it’s so ubiquitous that everyone in the company should have some understanding of what it is and how to do it. For those of us at a younger stage of development, we may need to do it ourselves.
This blog links to 10 free resources to learn how. With full syllabus lists and advice for each course, you’ll be able to pick your course and run with it.
(Okay, so I thought 400 was a big list, and then I found this one.) If you want those handy backlinks to your blog and their accompanying SEO boost, you’re going to have to get plenty of posts on other people’s sites. Guest posting is your way to get links to your blogs all over the internet. This list is massive: 1,343 items long—but fear not, it comes in an Excel sheet so you can filter and search to get just the ones you need.
It’s the handily curated list of bloggers who accept guest posts. Something for you to tuck into your back pocket for use anytime you need.
This article is swift and neat. The points that don’t need to be long aren’t long and vice versa, plus it finishes with a little results round up that’s pretty handy. When Pinterest came along, I think a lot of people were skeptical about another social media site, and it is a lot to keep track of across your business. But if you can harvest real rewards, then it’s worth sowing the seeds.
Here we have the 10 steps needed to get going properly on Pinterest, and they don’t seem all that arduous!